Love Your Planet Live Free
Naked-Mole-Rat Pronunciation: (NEIKeD-MOUL-RAET). The Naked Mole Rat is neither a rat nor is it a mole but rather it is a all pink skinned rodent only found in East Africa. The life of a naked mole rat is U-social similar to honey bees, termites and ants. Their subterranean tunnel system enables the most U-social environment of all mammals, animals and insects on planet earth.
The MOLERAT Story
One day out of despair I pulled the last paper dollar out of my pocket after paying my monthly bills and pondered over this piece of paper its great pyramid of “power”. Maybe I could make some extra money and save the planet at the same time create something good. With a dry river bed below, an oak tree above, wild coyotes around and bank vole rats scrambling about the naked mole rat came to mind. This gross ugly pink rat maybe on tee shirts no then I decided yes rare ugly looking thing with great digging potential and u-social behavior. This witchy looking rodent at one time fit for a queen. So in 2001 I started creating designs to keep the survival tradition of a lost underground colony alive. Mr. Ruppell the 1800’s German discoverer of this animal would never have guessed or believed MOLERAT American tee shirts.
Artist Designer and Creator Michael de la Vega